A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.Branding Ambassador encompasses the tools and technologies required to help a business grow itself with the help of digital and branding marketing. The target audience on every platform is different as well. While developing a digital marketing campaign, one has to think carefully about all these aspects. A digital marketing campaign should be able to connect a brand to people and convert them into customers. Syllabus : Marketing principles and practiceData analysisMarketing communicationConsumer behaviour Customer engagement strategiesAdvertising fundamentalsCampaign planningResearch methodologySEO (Search Engine Optimisation)SEM (Search Engine Marketing)Lead generationSMM(Social Media Marketing)BloggingWhatsApp PromotionFree promotion through Social MediaCanvaVideo editVloggingCreating websitesWebhostingWeb optimization