Core AI Digital and Affiliate marketing course includes SEO, social media, and analytics, along side AI-specific modules focusing on AI-powered content creation (text, image, video), AI for market research and analytics, personalized customer journeys, marketing automation with AI tools (like ChatGPT, Jasper, Surfer SEO, Copilot), and AI in ad targeting and personalization.
Foundations: Introduction to digital marketing, B2B vs. B2C, traditional vs. digital marketing funnels.
Website & Web Presence: Website development basics, establishing online presence.
Search Engine Optimization (SEO): Keyword research, optimization, competitor analysis, ASO.
Social Media Marketing: Strategies for platforms like Facebook, Instagram, LinkedIn; influencer marketing.
Analytics & Performance Measurement: Google Analytics, Looker Studio, data interpretation, campaign tracking.
Content Marketing: Digital content strategy, brand/product visibility.
Affiliate Marketing: Affiliate marketing: learn and earn through Affiliate Marketing
Email Marketing: Campaign creation, segmentation, personalization.
Meta API: Bulk WhatsApp, Meta API and Meta Chatbot
Internship: Internship with stipend